Google Pays Us Back
August 4th 2009 by admin in GeneralIt is no surprise that Google makes a whole lot of money through it’s advertisers. Just who are their advertisers? Well, that would be us…the entrepreneurs who buy PPC (pay per click) ads to advertise our websites. You can better believe that Google is making a handsome profit from us PPC advertisers.
It’s time for Google to give some money back! Just how does it do that? There are actually three ways that you can make money with Google.
1. SEO - This is where you optimize your websites to rank high in Google’s search engine. Google rewards you first page placement (for free) for a well optimized (and popular) website. This in turn gets you more traffic and therefore more sales.
2. PPC - Same as above, however, you pay for placement, but you still get lots of traffic and sales.
3. Adsense - Google allows you to put relevant ads on your websites and pays you every time someone clicks on one of their ads. This can really rack you up some money if you know how to find the higher paying keywords.
There you have it. It’s a win-win situation. This leaves both Google and it’s advertisers very happy campers.